Interscope Undershipped T.O.S.?
Ready for a Hip-Hop conspiracy theory? Well a week ago, G-Unit dropped their second album Terminate On Sight (T.O.S.) and if you don’t know that, stop reading and go find something better to do with your time. Anyways, after the album dropped, initial reports were stating that based on first day numbers, T.O.S. was slated to move about 700k units in the first week.
Then, MediaTakeOut (renowned for posting bullshit) “leaked” this supposedly internal email:
From: xxxxxx@umusic.com
Sent: Fri Jun 27 16:13:53 2008
Subject:Guys we understand u are pissed, all we can say is 2nd week #s will be out of here.
We acknowledge we SIGNIFICANTLY underestimated the G unit fan base and online awareness. Therefore we have ordered an immediate increase in production, effective 9am today. Early first week estimates stand at around 700K to 800K US…. We are working to rectify the international shortcomings and put product in place by early next week. Don will be in touch.
Other reports were stating that they’d only shipped about 100,000 copies. Now this could just be a rumor started by the G-Unit camp or MTO, but we won’t argue that here. Note though that they only mention INTERNATIONAL shortcomings (does that include the U.S.?)
Here we are at week 2, and the numbers posted above from HDD (which usually underreports a little bit - they put the carter at just under a milli when soundscan said over a milli), and we see that T.O.S. actually sold almost exactly 100k copies… exactly what Interscope was to have shipped? Interesting.
Now the counter to that? Well, I don’t buy albums in the stores anymore so I can’t comment on that, but I don’t remember ever seeing Amazon.com out of stock on the album, and the last time I checked, they were included in soundscan (speaking of, why aren’t iTunes and Amazon downloads included?). Add to that, T.O.S. was the #1 rap album on iTunes and #3 album overall and then dropped to #13… But… perhaps people don’t like buying albums online. You decide.
To close out, goddamn Wayne’s still going! Doing more than T.O.S.’s first week a month after its own release. Well… at least they outsold John Mayer… and before you guys on about who cares about sales… remember that 50 started it.













